Because returns are rarely the sole reason determining who flourishes… and who doesn’t.

Are they ten times better at managing money, as their dominant sizes suggest? Twenty times better, as their monstrous AUM would suggest?

If you remove the celebrity persona — or the daily missive — are you still gobsmacked by the returns? Probably not.

Getting the marketing right is often the key determinant of success. And that’s really freakin’ hard to do.

If you don’t have regional and/or channel coverage marketers, product specialists, a marketing department, a sponsorship budget and a PR budget — you’re outgunned from the draw.

No doubt you’re frustrated. We all are. 

Managers are exhausted from the endless slog, tired of being suspicious of our marketers’ activities and abilities.  Allocators are drowning in the deluge of cheery inbound marketing emails and calls.